Data Management is the key aspect and major challenge of any organization. Professionals involved in managing data understand the negative impact of poor data architecture practices. Data Model is not a piece of design looks nice on the wall as we treat it without considering its practical implications. This situation leads to confusion, misinterpretation or assumptions, ultimately wasting time and effort and directly impacting the bottom line.A detailed discussion by Jason Tiret on "what motivates your upper management will make data modeling justification much easier".
R-E-S-P-E-C-T for Data Modeling